StoryBrand
It Starts With Your StoryBrand
Many businesses struggle to create a marketing strategy that’s consistent at maintaining a steady growth of loyal customers. Where do you start when your limited time is consumed by the demands of running your business?
You deserve to have a marketing strategy that’s efficient at consistently attracting the customers who will be most profitable for your business.
That’s what the StoryBrand process delivers.
01
StoryBrand Messaging
Playbook
After a 90 minute coaching session to create your firm’s BrandScript, we will put together a customized messaging playbook to ensure the message your brand is communicating is clear and compelling.
02
Website Content
Websites that aren’t direct can kill potential sales and get ignored. Using the message in your BrandScript, we will wireframe each section, starting with the home page, to make sure your site is working for you.
03
Lead Generating Asset
Most people don’t buy on impulse. A transitional call to action provides a low-risk way for customers to engage with your brand. We will create a lead generating asset that establishes you as the authority and captures email addresses for potential customers.
04
Email Nurturing Campaign
Once you capture an email address, you should create an automated email sequence that draws prospects in. We’ll create a series of 5 emails that will close with an effective sales letter so that the nurturing campaign turns into a 24/7 sales person.
05
Explainer Video
An explainer video brings your BrandScript to life in a compelling, easy-to-digest format that can be used on your website, in advertising, and internally with staff for a consistent customer experience.
06
Ongoing Digital Advertising
Once all the lead capture components are in place, it’s time to promote your business using strategic, creative digital marketing campaigns that are targeted to your ideal audience using the StoryBrand messaging we developed at the start of this process.
Example Time Line
Your Investment
Choose the StoryBrand package that fits your priorities and budget. Option 1 results in an automated marketing system that sets you up for ongoing success. Option 2 hits just the priorities for clarifying your brand’s message.
*Because of the ongoing nature of Digital Advertising — and the fact that each business has different account set up, conversion tracking, audience targeting, and budgetary needs — we quote Digital Advertising as a separate project from the StoryBrand process. However, StoryBrand will be most effective if you follow it up with some form of advertising to drive people to your website.